NEW YEAR PACKAGING
FOR SIBERIAN COLLECTION
What is the New Year holiday in Russia?
For most people in my country the holiday is associated with Kremlin chime, smell of Christmas tree and mandarins and of course with fireworks and sparkles. But what is more important is kind and joyful emotions which we are happy to share with other people.
Specially for this event we have creates a limited series of pelmeny packaging called «Siberian Collection». With it we meant to present the customers the feeling of holiday and hight spirits!
Working at the new idea of thew packaging it was very important to maintain the well-known laconic design of the trademark. That is why we finally chose the idea of the fireworks. We hope we managed to combine bright emotions of the holiday with the traditional brand.
Experience: Catchy, festive, familiar
List of works:
Creating design concepts
Refinement of the selected design